The Image of the Modern Regional Leader: Network Analysis Results

The paper is devoted to the analysis of process political communication in conditions networkization public space. sign-symbolic level considered on example content-semantic filling image a regional leader. purpose this research analyze content leader and identify presence or absence manifestation effect networking it. objectives study are goals, principles their implementation features with other representatives power society, which presented uses set empirical methods, including non-directional quantitative content-analysis, network data linguistic analysis. results displayed tag cloud, thematic graph. theoretical basis was theory information society such concepts as “image”, “image-role construct”. According text array, included two large, detailed interviews governor Nizhny Novgorod region G. S. Nikitin 2019 2020, it concluded that one most common image-role constructs an interview were following: “leader-industrialist” (aimed at development industrial production); “leader-builder” (in particular, he ready develop construction industry region); “leader-organizer” (open new projects challenges, focused successful organization holding festive events dedicated anniversary Novgorod), “leader-athlete” (advocates for sports region). construct 2020 meaningful semantic “leader-manager” (an effective manager who manages by coordinating actions various structural divisions government municipalities). Based generalizing analysis, conclusion drawn leader, there certain change from polythematic heterarchy key topics 2019) decentralization symbolic subject decision-making 2020).